About us ✨

Playground is a mission-driven company, dedicated to helping create a world where everyone can build and belong to the community. Our next-gen social platform aims to connect people through shared experiences and interests, creating more meaningful relationships online and in real life.

The Role

A Freelance Copywriter is responsible for coming up with bespoke creative ideas for Playground marketing department. They understand how to concept big ideas, and the process that produces great creative. They fully grasp the marriage of our brand, business objectives, product, and community. Along with delivering business solutions, they proactively share social, digital, and email communication ideas that inspire. Working closely together with the CEO, COO, Chief of Community, and design department (Meet the Edge), you will solve the more complex briefs and make work that drives creative excellence.

You Will:

• Develop and improve upon product copy:
  • Meet with our UX lead regularly (3-5 days/wk) to finalize copy in ongoing product design elements, and respond to product copy tasks asynchronously.
• Develop and improve upon email campaigns:
  • Review and improve current transactional email copy
  • Develop new transactional email copy
  • Review and improve upon current automated email copy
  • Plan and develop new email marketing campaigns in accordance with product updates and key business timelines.
• Develop and strengthen our brand voice and presence across all social platforms: Instagram and Twitter posts and managing comment sections across our social media platforms (Playground Chatroom, Twitter, IG comment section) in order to
  • Help expand our digital presence
  • Drive brand affinity by engaging with consumers regularly
  • Increase engagement rate
  • Build our Playground and Twitter communities and social footprints

You will collaborate with the rest of the brand team to ensure the brand stays true to its core values while still generating excitement across social channels.

We will count on you to:

• Write for the platform
  • Deliver content against all calendar deadlines for product launches and brand campaigns
  • Assist the brand team in strategizing how best to optimize Playground Chatrooms
• Write for social:
  • Collaborate with the Chief of Community/Design Team to ensure we are always on top of hitting cultural trends that drive engagement and promote viral moments that can be cross-promoted onto other social channels.
  • Digest creative briefs and develop content ideas further for launches (for your owned channels)
  • Work with the design team to create a library of potential IG post copy and Tweets for our social team to pull from to post
  • Push the brand forward by presenting new ideas for how Playground can show up in the ever-evolving social space, not only responding to trends but starting them.
  • Stay up-to-date on culture and web 3 trends that may inspire new ideas for the content being pushed out.
• Write for email marketing:
  • Create organic content for emails, articles
  • Participate in strategic campaign and content planning sessions to understand content/copy needs, review campaign and creative briefs, and execute requests for new copy and/or adaptations.
  • Create an email communications cadence for our community/marketing team

You Have

• A minimum of 3 years relevant experience
• Demonstrated communications experience with Twitter, Discord, and Tiktok
• A love for storytelling
• A knack for writing quick-witted, funny, and sharp content with a nod to culture and current events
• A strong understanding of the digital niche communities and what content will perform best within your owned platforms.